BIOGRAPHY

Essie is a graduate student in Digital Media at the University of Washington, set to graduate in May 2025.

As a results-driven Marketing Analyst, she has global experience in delivering strategic insights across the E-commerce, CPG, and Biotech industries, with expertise spanning both brand-side and agency perspectives.

She excels at transforming complex data into actionable recommendations, leveraging advanced analytics to drive market share growth. Proficient in SQL, Power BI, and Tableau, she combines strong technical expertise with effective stakeholder communication to support data-informed business decisions.

Her technical skills include:

• Data Analysis & Visualization: Advanced SQL, Tableau, Power BI, KPI dashboard development

• Business Intelligence: ETL pipeline optimization, A/B testing, market research

• Marketing Analytics: Campaign optimization, customer segmentation, competitive intelligence

• E-commerce Platforms: Multi-channel performance analysis

• Tools & Platforms: Advanced Excel (Power Query, DAX), Google Analytics