The Challenge

Biotherm Homme, a premium men’s grooming and skincare line, wanted to increase brand visibility and drive online sales ahead of Valentine’s Day, positioning existing products as the perfect gift option. With in-store engagement limited by COVID-19 restrictions, the brand sought influencer partners capable of creating authentic and aspirational content that would resonate online, build trust, and encourage shoppers to take advantage of a special promotional offer.

The Solution

Biotherm Homme activated a curated group of couple and lifestyle influencers in the 25–40 age range. Each influencer selected from a list of core Biotherm Homme products to feature in their original photos, videos, and personal stories, highlighting why quality skincare makes a memorable Valentine’s Day gift. Timed around the holiday, the campaign included a targeted promotional code, emphasizing both the practical (healthy skin) and romantic (giftable indulgence) aspects of the featured items. Inspired by approaches in similar influencer programs, Biotherm Homme invested in amplifying top-performing content across social channels, newsletters, and dedicated landing pages. Impressed by the genuine storytelling and strong audience feedback, the brand repurposed select influencer-generated posts on its official Instagram page and plans to showcase these visuals on its e-commerce site.

The Results

• 25% Lift in Online Promotional Sales: Despite pandemic challenges, the campaign drove a significant year-over-year increase in the week leading up to Valentine’s Day.

• 130% Increase in Social Reach: Content featuring couple influencers resonated strongly, generating high engagement and organic sharing across platforms.

• Record Engagement Rates: Live Q&A sessions and at-home sampling kits led to higher conversions than previous Valentine’s campaigns.